Hi, I'm Sadia Huda

As a UX Strategist and Designer, I worked with financial banking clients to enhance internal user experience, collaborating with cross-functional teams to optimize application usability.

 

Key Achievements:

• Created a design system for internal banking products and successfully implemented it across business units, including global funding, hedge funds, and the Treasury: Risk & Finance Technology.

• Collaborated with product owners and stakeholders to influence the product roadmap by applying UX methods.

• Presented clients with optimal user experience workflows to enhance overall usability.

• Conducted user interviews and research, gaining valuable insights into the client’s existing products.

• Facilitated a design workshop to ideate and solve complex problems, encouraging innovation in the UX design process.

• Crafted an information architecture for both current and future states of the application, optimizing content organization and accessibility.

• Designed both low-fidelity and high-fidelity wireframes to visualize and iterate on interface concepts.

• Constructed interactive clickable prototypes for various products, providing stakeholders with tangible and interactive representations of the final user experience.

• Ensured that the design system is compliance with WCAG (Web Content Accessibility Guidelines) to create user interfaces that are accessible to people with disabilities.

• Created form in a design system that is easy to navigate and complete for users with disabilities, incorporating proper labels, error messages, and form validation.

• Supported the internal sales team on UX research and design to understand potential client’s needs and preferences, contributing valuable insights to enhancing the sales life cycle and improving customer engagement.

• Supported internal marketing initiatives for the Product Services and Innovation team, providing UX expertise to ensure effective communication and alignment with user-centric design principles.

Lead UX/UI Designer at the Department of Homeless of New York City’s User-centric design team. I am working with cross-functional teams to maintain and enhance the application's user experience.

 

Key Achievements:

• Lead UX/UI designer on Fair Fare NYC application, recognized at the 2019 Excellence in Customer Service Awards. 

• Lead UX/UI designer on the Hope 2019 and 2020 application, used once a year in the counting of the homeless within NYC, by the volunteers and the NYC Mayor. It was identified as a widely successful application by its users. 

• Work closely with product management to impact the product roadmap based on the best UX methods.

• Introduced the UX process and constructed a comprehensive design system with reusable components and patterns that follow accessibility guidelines.

• Implemented inclusive design principles to ensure a positive user experience for individuals with diverse abilities.

• Implemented appropriate color contrast ratios and font choices to improve readability and accommodate users with visual impairments.

• Influence and inspire change at all stages of the product development process by delivering compelling, written, and visual presentations to key stakeholders.

Optimize the design and user interface by creating compelling experiences for product users of CVS Health’s Minute Clinic mobile, desktop, and kiosk applications. Collaboration with cross-functional teams to plan, develop, and execute several vital projects. Encountered with clients to determine objectives, offer insight, and pitch prototypes to critical users.

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Key Achievements:

• Created high-quality products within the allotted timeline, under budget, and compliant with client objectives.

• Efficiently lead on all the Minute Clinic Projects, providing guidance to developers to produce applications with the right functionality, services, and layouts.

• Participate in project lifecycle development including strategizing, planning, and execution of design, art direction, information architecture, and wireframing, ensuring application projects are completed within the deadline.